Clarinox Site Case Study
Purpose
The old site had expanded on an ad hoc basis for seven years, and the result was an assemblage of mismatched fonts, quotes, colours and graphics.NeoPurple’s approach was to pare back the information and make it flow better, using a less-ismore philosophy. The target audience was divided into two sectors, engineers and managers, with separate messages and language to be developed for each. It was decided that each sector would be targeted directly via boxes on the homepage. NeoPurple suggested that the nature of Clarinox’s business could most easily be communicated graphically, via an animated illustration on the homepage.
.... the eureka moment came when the Clarinox team came up with the term ‘digital intelligence’.
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Feature Case Study
Let’s build a beautiful, uncluttered website of Google like simplicity for users to find residential real estate of a value of over $1,000,000!
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